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From the ashes:
From the ashes:
The birth of Brewlabs
The birth of Brewlabs
Every great story has a plot twist. For Brewlabs, it started with the unexpected collapse of our old business called "Woodshires". A business Stu & Paul founded & built in 2014. For nearly a decade, it thrived—helping businesses navigate complex & specialist tax allowances—until government tax rule changes wiped out 90% of our income overnight in early 2023. Game over.
Or so it seemed. . .
Rather than dwell on the wreckage, we pivoted fast—creating PTECT, stamp, and briidge, and later bringing Boxxedup into the mix. What became clear was that every successful venture followed a similar path—structured branding, a solid revenue model, and sharp execution.
And so, Brewlabs was born: a collaborative execution hub for launching and scaling businesses, built on the hard lessons learned from the past.
The brains behind the brews
The brains behind the brews
Brewlabs is powered by a team of business brewers, each bringing a unique ingredient to the mix. We don’t do corporate hierarchy—just a crew of problem solvers who know how to turn ideas into thriving businesses.
Meet the Brewlabs crew:
Meet the Brewlabs crew:
Stu Wood
Stu Wood
The Chief Brewer
Branding, Strategy & Execution.
The branding, marketing, and storytelling mastermind. Whether it's crafting a compelling narrative, shaping a go-to-market strategy, or ensuring people actually give a damn, Stu makes sure every venture stands out.
He mixes a strong dose of creativity, strategy, and relentless execution to get things moving.
Mark O'Sullivan
Mark O'Sullivan
The Taproom Closer
Sales, Business Development & Revenue Growth.
Mark makes things happen. He’s the one who seals the deals, builds relationships, and keeps the revenue pouring in. Whether it’s bringing in new partnerships or closing the next big opportunity, Mark ensures that every venture isn’t just a great idea—it’s a profitable one.
Success in sales is all about the right balance of persuasion, timing, and execution, and Mark delivers every time.
Paul Wood
Paul Wood
The Cellar Master
Operations, Sales & Process Management.
Paul is the steady hand behind the process, ensuring that everything runs smoothly, efficiently, and with long-term success in mind. With over 50 years of experience, he knows that business isn’t just about launching—it’s about refining, adapting, and sustaining.
Paul is the backbone of execution, making sure every project has the right foundation to scale.
Guillaume Piot
Guillaume Piot
The Alchemist
Tech, Automation & Execution.
Guillaume takes raw ideas and turns them into scalable, functional systems. No gimmicks, no wasted effort—just clean, effective tech execution that makes businesses work.
Like a true alchemist, he ensures every Brewlabs venture is built to run smoothly, automate where possible, and scale seamlessly.
Alex Rocha
Alex Rocha
The Brew Sage
Systems Thinking, Strategic Mentorship & Purpose-Driven Execution.
Alex blends engineering precision with emotional intelligence and deep strategic insight. He’s our compass and sounding board, helping align execution with purpose.
From bridging teams to sharpening the “why” behind what we do, he ensures every venture serves a greater purpose with clarity and integrity.
Cat Booth
Cat Booth
The Experience Curator
Branding, Partnerships & Customer Experience.
Cat knows that business success isn’t just about what you sell—it’s about how you make people feel. With a background in events, travel, and corporate branding, she specialises in creating experiences that turn customers into loyal advocates.
Whether it’s curating unforgettable corporate gifts at Boxxedup or refining the customer journey for a Brewlabs venture, she adds the sparkle that makes great businesses truly stand out.
Together, we don’t just brainstorm businesses—we brew them, refine them, and make them work. . .
Why ‘Brewlabs’?
Why ‘Brewlabs’?
Because great ideas start over a beer!
Because great ideas start over a beer!
The name isn’t random. It represents how real collaboration happens.
We all love a brew—and by brew, I mean beer (though coffee works too). The best ideas don’t come from a boardroom; they happen at a pub table, over a pint, when people are relaxed, open, and willing to talk without barriers.
BrewLabs is about that exact kind of collaboration—breaking down the corporate nonsense, having real conversations, and building something that actually works.
So, next time you’re sitting in a pub with a beer in hand, dreaming up the next big thing—just remember: that’s where it all starts.
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